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Skift Take
Brandlive is buying Notified’s digital occasion and webinar enterprise, however Notified is holding on to the model of the device used for delicate investor relations calls.
Dwell video and streaming specialist Brandlive introduced yesterday that it had acquired Notified‘s digital occasions and webinar enterprise. The businesses didn’t disclose any monetary particulars of the deal.
Notified is not going to utterly abandon digital occasions. It’ll retain its IR Event Platform, designed explicitly for earnings calls and different investor relations use instances.
Most Notified’s enterprise comes from its public relations and investor relations instruments and companies. It’s well-known for its GlobeNewswire press distribution platform. Divesting from servicing shoppers who’re creating generic digital occasion experiences is not going to come as a shock.
This curious product break up means that Notified sees worth on this area of interest market. This reinforces what Mark Loehr, the CEO of OpenExchange, portrayed as a really worthwhile area of interest marketplace for digital occasion platforms.
This acquisition marks one other twist within the rollercoaster ride digital occasion platforms have been on because the begin of the Covid pandemic. Notified had acquired Hubb in August 2021 on the peak of investor curiosity in digital occasion platforms. Since then, the Hubb platform has been built-in and marketed as a Notified Occasion Cloud.
In a press release, Notified stated this transfer permits it to “improve its investor relations and public relations focus.” The corporate stated it’s investing in progressive applied sciences, together with synthetic intelligence (AI), that it sees as creating extra worth for shoppers. It lately partnered with IR Journal to create a report on AI in investor relations.
“After cautious consideration, it’s clear Brandlive is the best-suited companion to proceed servicing our digital occasions and webinar shoppers. Their dedication to inventive, TV-style broadcasts mirrors our heritage of premium, customizable streaming companies for marketing-led occasions, webinars and firm city halls,” stated Nimesh Davé, president of Notified.
Brandlive will take over the webcasting and digital occasion platforms. It’ll as take in the related growth, shopper assist and account administration sources. Brandlive and Notified stated they’re dedicated to making sure a seamless transition for present digital occasions and webinar shoppers.
“We’re thrilled to welcome Notified’s digital occasions and webinar prospects and group to the Brandlive household. There gained’t be a change to the group that helps you or the merchandise you employ and love.” stated Brandlive CEO Sam Kolbert-Hyle.
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